Why Your Donation Website is Crucial to Your Organization
If you’re looking to drive online donations, you’ll need to create a donation page.
Why? For a ton of reasons, including:
Letting people give, no matter where they are
Making it convenient for supporters to give quickly (and impulsively!)
Automating payments
Centralizing your organization’s messaging
Meeting donors’ expectations, in an increasingly digital fundraising space
A carefully crafted donation page can make all the difference between more dollars raised or not. Without any online presence, you’re out all online donors—with a poor one, you’re cutting your donor base down.
With an awesome one? You’re growing your organization, one page visit at a time.
10 Tips for Creating A Successful Donation Website
It only takes seconds for someone to decide if they’ll stay on a website.
That’s why it’s crucial that your donation website is optimized to grab your audience’s attention.
To make sure you’re on the right track, here are our tips for creating a successful donation website:
Simplify your forms to make giving easier
Optimize your CTAs and buttons to ensure donors get to the right page
Add compelling visuals to grab attention and tell your mission’s story
Use persuasive copy about your fundraising campaign and cause
Process your donations instantly
Send automated tax receipts to donors
Collect donor info straight into your database
Share summaries on donation progress to your goal
Use scheduled emails to keep in touch with donors
Use the right software that has features like:
Data tracking
Pre-set, specified donation amounts
Integration with tools like Wordpress, Quickbooks, and Google apps.
A mobile-friendly website construction
Advanced site customization
Widgets like donation forms and calendars
