What Is Call Tracking and How Does it Work ?
What is Call Tracking Software ?
How Can Marketers Use Call Tracking ?
How to unify data from clicks and calls with call tracking :
Personalizing Customer Experience with Call Tracking :
Call Tracking can do a lot more for your business beyond providing campaign performance data. Because call tracking software can give you real-time data about your phone leads, including location, keyword interests, and previous engagements with your business, your customer service representatives or sales staff can make more connections with them and tailor their experience with your company. Your staff can then communicate exactly the right messaging to the customer by answering their most relevant questions and connecting them with the product or service they’re looking for.
Additionally, some Call Tracking software can record or transcribe your employees’ interactions with customers and even parse out keywords or phrases using artificial intelligence so that you don’t have to spend a lot of time digging through transcriptions and recordings for key pieces of information about the customer experience. Understanding what your call handlers are doing–both right and wrong–can help you make improvements, offer applicable training sessions, and generally improve and streamline the interactions between your business and your customers.