Why Your Donation Website is Crucial to Your Organization
If you’re looking to drive online donations, you’ll need to create a donation page.
Why? For a ton of reasons, including:
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Letting people give, no matter where they are
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Making it convenient for supporters to give quickly (and impulsively!)
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Automating payments
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Centralizing your organization’s messaging
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Meeting donors’ expectations, in an increasingly digital fundraising space
A carefully crafted donation page can make all the difference between more dollars raised or not. Without any online presence, you’re out all online donors—with a poor one, you’re cutting your donor base down.
With an awesome one? You’re growing your organization, one page visit at a time.
10 Tips for Creating A Successful Donation Website
It only takes seconds for someone to decide if they’ll stay on a website.
That’s why it’s crucial that your donation website is optimized to grab your audience’s attention.
To make sure you’re on the right track, here are our tips for creating a successful donation website:
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Simplify your forms to make giving easier
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Optimize your CTAs and buttons to ensure donors get to the right page
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Add compelling visuals to grab attention and tell your mission’s story
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Use persuasive copy about your fundraising campaign and cause
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Process your donations instantly
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Send automated tax receipts to donors
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Collect donor info straight into your database
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Share summaries on donation progress to your goal
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Use scheduled emails to keep in touch with donors
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Use the right software that has features like:
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Data tracking
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Pre-set, specified donation amounts
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Integration with tools like Wordpress, Quickbooks, and Google apps.
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A mobile-friendly website construction
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Advanced site customization
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Widgets like donation forms and calendars
